Cobs Bread


COBS Bread, a subsidiary of Bakers Delight, is part of one of the most successful franchise bakery networks worldwide. The Australian owned company, Bakers Delight operates over 700 bakeries across Australia and New Zealand, within Canada they operate under the COBS Bread brand.

COBS Bread partnered with Mindfield to help them better attract and source quality talent for their 80 bakeries across Canada. Mindfield felt their Candidate Sourcing solution best supported the corporate and franchised stores in continuing to grow their thriving team. By outsourcing the marketing of their open jobs, COBS was able to focus their resources on interviewing qualified candidates.

The Candidate Sourcing solution supported finding top talent through digital means, provided candidates with a great impression of COB’s employer brand, attracted them to apply to open jobs and an exceptional candidate experience. This solution allowed all COBS locations to gain a wider and more targeted audience by having a strategic sourcing strategy set for each region.

COBS Bread saw a significant increase in the quantity and quality of applicants applying to their opening across all locations. The custom COBS Bread’s careers site saw on average a 27% visitor-to-applicant conversion rate and 50 applicants for every open job.

“At COBS Bread we truly value our team and are committed to finding best-fit candidates with every hire. Our Hiring Managers saw incredible value in the time they saved with the Sourcing Solution. The quantity and quality of candidates that were being sent forward from Mindfield helped us make numerous great hires. We look forward to continually growing our amazing team with the help of Mindfield.”

– Valerie Heidecke, Human Resources Team Leader, COBS Bread